QUALIFICATIONS
A creative storyteller with seventeen years of both client and agency experience, creating indelible bonds between entertainment brands and consumers through a myriad of platforms.
Impassioned marketer who thrives within challenging parameters, can manage high volumes and tight timelines while fostering a fun-yet-focused environment; recognized written and oral communication abilities.
PROFESSIONAL EXPERIENCE
Warner Bros. Discovery - HBO & HBO max
Vice President, Consumer Marketing May 2018 – January 2023
Drove brand awareness and engagement for HBO & HBO Max programming through multi-platform 360 marketing campaigns (Experiential, Influencer, Paid Media, Press & PR) from concept to execution
Propelled consumer engagement and adoption for HBO Max at launch, exceeding initial subscriber targets by 147%
Conceived and launched an experiential and social-based audience platform, creating >1,000 pieces of custom content and amassing >75K organic followers, in addition to in-person and virtual events
Managed multiple external agencies executing brand activations across cultural tentpoles garnering 3+ billion earned press impressions annually
Showtime Networks, New York, NY
Director of Marketing Promotions & Partnerships (Consultant) November 2017 – April 2018
Shepherded multi-platform marketing campaigns that drove tune-in and awareness for both new series (SMILF, The Chi) as well as recurring seasons of established hits (Billions) through leveraged media buys, partnerships, experiential promotions & activations
Forecast a slate of Film Festival sponsorships and integrations for newly created Showtime Documentary Films division
Partnered closely with in-house media agency partner to ideate, investigate, and amplify promotional partnerships
Reevaluated and refreshed long-standing LGBT sponsorships and marketing initiatives to reintroduce the Showtime brand to a new generation
Verizon, New York, NY
Director of Experiential Marketing July 2015 – June 2017
Fielded creative requests from the sales team to ideate, package, and pitch buzz-worthy activations that brought brands and products to life – netting revenue <$15MM+ annually
Drove the consumer marketing team to create holistic programs as part of media packages, partnerships and sponsorships
Represented the experiential and consumer marketing teams cross- functionally within the ecosystem (HuffPost, BUILD, Moviefone, Autoblog, Techcrunch, Engadget, MAKERS, Style Me Pretty)
Showtime Networks, New York, NY
Experiential Marketing & Promotions (Consultant) January 2015 – July 2015
Devised and produced multi-platform promotional campaigns that utilized experiential, digital, event, social media, and PR tactics that built buzz and audience support for Showtime’s award-winning original content
Conde Nast, The New Yorker Magazine, New York, NY
Director of Special Projects April 2013 – January 2015
Led creative direction, production, and execution for all tent pole event programming (New Yorker Festival, White House Correspondents’ Dinner, Passport to the Arts) exceeding 20K guests and <$1MM
Worked directly with the integrated marketing and sales teams to ideate, budget, plan, and produce turnkey activations that exceed advertiser objectives and when possible utilized first-to-market tactics
Helmed a robust calendar of more than 35 added-value and single- sponsor events annually, from large-scale platforms that created dynamic experiential and social content, to intimate client entertaining
Conde Nast Brand Experiences, New York, NY
Experiential Creative Director & Project Manager/Producer April 2011 – November 2012
Conceptualized and executed experiential marketing and promotional campaigns (budgets of <$1.5MM) for top entertainment and retail clients including Comedy Central, Showtime, iHeartRadio, and Wendy’s
Envisioned and crafted a fully-immersive Cartoon Network brand experience serving over 30K visitors, spanning several years
Created and managed the VIP experience for over 3K VIP consumers & guests for the annual iHeartRadio Music Festival in Las Vegas
Showtime Networks, New York, NY
Senior Manager - Special Events & Experiential Marketing (Consultant) May 2009 – November 2010
Secured strategic promotional partners for both event and sponsorship opportunities in the 2009 and 2010 Showtime Houses
Managed all aspects of Showtime’s presence in the 2010 NCTA Cable Trade Show including exhibit space as well as all marketing collateral
Bauer Media, Life&Style Magazine, New York, NY
Marketing Manager January 2008 – December 2008
Respond to all sales RFPs with imaginative event, online, and in-book programs for advertising clients, carrying through to production and execution once sold
Showtime Networks, New York, NY
Supervisor, Marketing & Promotions and Media Planning (Consultant) September 2006 – July 2007
Created and developed promotional marketing activations, and managed all production logistics for screening events, guerilla marketing tactics, OOH sampling initiatives, PR stunts, and online viral campaigns for Showtime original series: Tudors, Dexter, L Word, This American Life, Weeds, and Californication
EDUCATION
Bachelor of Arts in Communication - Auburn University
Mass Communication in Radio/Television/Film with a minor in Creative Writing
AWARDS
Recipient of Webby, Clio Entertainment, Bizbash Event & Experience, Promax Marketing, Shorty Award for Social Good, ANA Multicultural Excellence Awards
CHARITABLE AFFILIATIONS
Human Rights Campaign, GLAAD, AIDS Life Cycle, Center for LGBTQ+ Youth, National Down Syndrome Society, Ronald McDonald House, Memorial Sloan Kettering Cancer Center
