In 2021, the HBO Marketing team developed the Human By Orientation brand for use across multiple fronts; HBO max streaming platform, dedicated social channels, digital content series, and experiential events. The team created an extensive playbook on the look, feel, tone, and voice of the brand - for use by both internal and external partners.
Every possible use case was considered and explored, so the brand could adapt for any and all situations - current and future.
Human By Orientation social accounts now have more than 100,000 followers, and more than 1,000 pieces of branded content featuring this brand playbook have been made.
