As the pandemic cancelled Pride celebrations around the globe, HBO Marketing created a much-needed sense of community by building an industry-first virtual Pride. A custom website - built in less than a month - provided 16+ hours of entertainment from 372 pieces of custom content from HBO stars and series. More importantly, it provided a safe space for LGBTQIA+ people all over the world to gather, recharge, rejoice, and reflect during an unprecedented global crisis.
The results speak volumes: 40,083 site visits from 113 countries, and 1.37 billion media impressions from 148 press hits.
AWARDS: BizBash | Best Virtual Events & Experiences, Shorty Awards for Social Good | Best in LGBTQ+